Creative director working in brand identity, packaging, and brand renovation. Mostly in wine, spirits, beauty, and food — the categories where the work has to read at six feet and at one.
LVMH (Moët Hennessy Wines & Spirits) — TKTK — circa 2022
A bespoke direct-to-consumer brand for the LVMH wines and spirits portfolio in the US, positioned on heritage and craft rather than gloss.
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L'Oréal Professional Products Division — TKTK — multi-year tenure
In-house art director across seven professional brands and roughly $1B in annual sales — running whole-brand redesigns, shipping new SKUs by the hundreds, and going to press in person.
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Une Femme Wines — TKTK
A targeted in-store intervention for a women-made California wine brand — fixing what was losing them on shelf without redesigning the bottle.
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Haven Hot Chicken — TKTK
An identity system flexible enough to survive whatever each new lease threw at it — same brand, different building, every time.
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Viva Tequila Seltzer — TKTK
A tequila seltzer built from zero into a third space between vodka-seltzer ubiquity and kitsch-tequila pastiche — top-to-bottom brand work, finished and absorbed into the client's own standards.
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Drinkworks (Anheuser-Busch InBev × Keurig) — circa 2018–2021
Five concept directions for the pods and tube sleeves of the Drinkworks Home Bar — divergent thinking before convergence, with the shipped product staying close to the chosen direction.
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